The Design of Things to Come
- Jonathan M. Cagan
- Craig M. Vogel
- Peter Boatwright
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Know about the book -
The Design of Things to Come is written by Jonathan M. Cagan and published by Pearson Prentice Hall. It's available with International Standard Book Number or ISBN identification 0132715937 (ISBN 10) and 9780132715935 (ISBN 13).
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
