Marketing - Real People, Real Choices
- Michael R. Solomon
- Sylvain Charlebois
- Greg W. Marshall
- Bhupesh Shah
- J. Brock Smith
- Elnora W. Stuart
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Know about the book -
Marketing - Real People, Real Choices is written by Michael R. Solomon and published by . It's available with International Standard Book Number or ISBN identification 0132626314 (ISBN 10) and 9780132626316 (ISBN 13).
This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The real world focus of this learning package helps students develop the skills necessary to meet these challenges by immersing them in authentic decision-making experiences. Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit MyMarketingLab or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0132913178 / ISBN 13: 9780132913171.
