The Future is Yours to Invent

Know about the book -

The Future is Yours to Invent is written by John Kao and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0132474999 (ISBN 10) and 9780132474993 (ISBN 13).

John Kao, a master of innovation, shows how you can put your life and business on a trajectory to uncommon success. The journey begins with a conceptual prototype of your own making and ends with you realizing your ambition. Representatives of our newest client, a pharmaceutical maker, arrived this morning at 7:45--six executives, all eager to get started. They stared at the emptiness of our white walls but said nothing. I asked them to explain what brought them to us. "It’s simple," one of them said, knowing it wasn’t simple at all. "We’re a $40 billion-a-year corporation, and we want to keep growing at 7 percent annually. In other words, we need another $2.8 billion in sales every year." I tapped the calculator on my iPhone. "That’s about $54 million a week," I said. "We don’t care about some $100 million opportunity," the man went on. "Only mega-ideas will do." "What you need," I said, "is the equivalent of two dozen blockbuster movies a year."