Marketing Your New Business

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Marketing Your New Business is written by Bruce R. Barringer and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0132378914 (ISBN 10) and 9780132378918 (ISBN 13).

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example....