Active Storytelling
- Brian Solis
- Deirdre K. Breakenridge
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Know about the book -
Active Storytelling is written by Brian Solis and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0131377655 (ISBN 10) and 9780131377653 (ISBN 13).
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
