Strategic and Competitive Analysis
- Craig S. Fleisher
- Babette E. Bensoussan
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Know about the book -
Strategic and Competitive Analysis is written by Craig S. Fleisher and published by Pearson College Division. It's available with International Standard Book Number or ISBN identification 0130888524 (ISBN 10) and 9780130888525 (ISBN 13).
Summary: "This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application."--Publisher description.
