Consumer Behavior
- Leon G. Schiffman
- Leslie Lazar Kanuk
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Know about the book -
Consumer Behavior is written by Leon G. Schiffman and published by . It's available with International Standard Book Number or ISBN identification 0130841293 (ISBN 10) and 9780130841292 (ISBN 13).
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
