Marketing
- Michael R. Solomon
- Elnora W. Stuart
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Know about the book -
Marketing is written by Michael R. Solomon and published by . It's available with International Standard Book Number or ISBN identification 0130351342 (ISBN 10) and 9780130351340 (ISBN 13).
Features include: online polling features; strategic planning; expanded coverage of online research practices; consumer relationship planning; marketing concepts such as database marketing, integrated marketing communications, social responsibility and ethical decision-making and e-commerce; and coverage of m-commerce.
