Basic Marketing Research

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Basic Marketing Research is written by Naresh K. Malhotra and published by . It's available with International Standard Book Number or ISBN identification 0130090484 (ISBN 10) and 9780130090485 (ISBN 13).

For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues in total quality management, international marketing, technology, ethics, and the Internet.