The New PR Toolkit(English, Hardcover, Breakenridge Deirdre K.)
- Breakenridge Deirdre K.
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Know about the book -
The New PR Toolkit(English, Hardcover, Breakenridge Deirdre K.) is written by Breakenridge Deirdre K. and published by Pearson Education (US). It's available with International Standard Book Number or ISBN identification 0130090255 (ISBN 10) and 9780130090256 (ISBN 13).
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
