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Loose Leaf Basic Marketing with Connect Access Card is written by E. Jerome McCarthy and published by McGraw-Hill Education. It's available with International Standard Book Number or ISBN identification 0077713257 (ISBN 10) and 9780077713256 (ISBN 13).
Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. (ISBN: 9780077512521). Also available in a package with "Connect Plus" - (ISBN: 9780077713256).