International Marketing
- Ghauri
- Pervez N. Ghauri
- Philip R. Cateora
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Know about the book -
International Marketing is written by Ghauri and published by McGraw-Hill Higher Education. It's available with International Standard Book Number or ISBN identification 0077148150 (ISBN 10) and 9780077148157 (ISBN 13).
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
