Crafting and Executing Strategy

Know about the book -

Crafting and Executing Strategy is written by Alex Janes and published by McGraw-Hill Europe. It's available with International Standard Book Number or ISBN identification 007713723X (ISBN 10) and 9780077137236 (ISBN 13).

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.