International Marketing

Know about the book -

International Marketing is written by Pervez N. Ghauri and published by . It's available with International Standard Book Number or ISBN identification 0077122852 (ISBN 10) and 9780077122850 (ISBN 13).

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.