Foundations of Marketing with Redemption Card
- David Jobber
- John Fahy
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Know about the book -
Foundations of Marketing with Redemption Card is written by David Jobber and published by . It's available with International Standard Book Number or ISBN identification 0077122283 (ISBN 10) and 9780077122287 (ISBN 13).
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
