Foundations of Marketing
- David Jobber
- John Fahy
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Know about the book -
Foundations of Marketing is written by David Jobber and published by . It's available with International Standard Book Number or ISBN identification 0077121902 (ISBN 10) and 9780077121907 (ISBN 13).
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
