Principles and Practice of Marketing
- David Jobber
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Principles and Practice of Marketing is written by David Jobber and published by . It's available with International Standard Book Number or ISBN identification 0077096134 (ISBN 10) and 9780077096137 (ISBN 13).
Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.
