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Microeconomics and Behavior is written by Robert H. Frank and published by McGraw-Hill/Irwin. It's available with International Standard Book Number or ISBN identification 0073660833 (ISBN 10) and 9780073660837 (ISBN 13).
Robert Frank' s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book' s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student' s capacity to " think like an economist."