Relationship Selling
- Mark W. Johnston
- Greg W. Marshall
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Know about the book -
Relationship Selling is written by Mark W. Johnston and published by Irwin/McGraw-Hill. It's available with International Standard Book Number or ISBN identification 0073529818 (ISBN 10) and 9780073529813 (ISBN 13).
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
