Annual Editions: Marketing

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Annual Editions: Marketing is written by John E. Richardson and published by McGraw-Hill/Dushkin. It's available with International Standard Book Number or ISBN identification 0073528366 (ISBN 10) and 9780073528366 (ISBN 13).

Provides access to articles selected from the best of the public press. This work includes features such as: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials.