Electronic Media: An Introduction

Know about the book -

Electronic Media: An Introduction is written by Lynne Schafer Gross and published by McGraw-Hill Education. It's available with International Standard Book Number or ISBN identification 0073526169 (ISBN 10) and 9780073526164 (ISBN 13).

Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.