Marketing
- John E. Richardson
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Know about the book -
Marketing is written by John E. Richardson and published by McGraw-Hill/Dushkin. It's available with International Standard Book Number or ISBN identification 0073369462 (ISBN 10) and 9780073369464 (ISBN 13).
The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
