ABC's of Relationship Selling Through Service

Know about the book -

ABC's of Relationship Selling Through Service is written by Charles M. Futrell and published by Irwin Professional Pub. It's available with International Standard Book Number or ISBN identification 0073225738 (ISBN 10) and 9780073225739 (ISBN 13).

ABC’s of Relationship Selling, 9/e by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author’s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.