Churchill/Ford/Walker's Sales Force Management
- Mark W. Johnston
- Neil M. Ford
- Greg W. Marshall
- Orville C. Walker
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Know about the book -
Churchill/Ford/Walker's Sales Force Management is written by Mark W. Johnston and published by Irwin/McGraw-Hill. It's available with International Standard Book Number or ISBN identification 0072826347 (ISBN 10) and 9780072826340 (ISBN 13).
Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t.
