CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century
- Paul Greenberg
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Know about the book -
CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century is written by Paul Greenberg and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0072264403 (ISBN 10) and 9780072264401 (ISBN 13).
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
