Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth is written by Bob Caporale and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0071850120 (ISBN 10) and 9780071850124 (ISBN 13).

A unique, inspiring guide to building business strategy from the president of Sequent Learning Network A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies’ already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts. Creative Strategy Generation is a step-by-step guide to creating truly original and successful business strategies by tapping into one’s own creative potential. Modeled on Sequent Learning Network’s popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show you how to produce your own “strategic masterpieces.”