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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence is written by Mike Lewis and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0071794964 (ISBN 10) and 9780071794961 (ISBN 13).
The next step in the social media marketing revolutionproven tactics for differentiating a brand and standing out in the already overcrowded social web