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Winning More Business in Financial Services is written by Michael Salmon and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 007179185X (ISBN 10) and 9780071791854 (ISBN 13).
Few financial professionals leverage the many referrals they receive on a daily basis, thus, missing out on one of their best opportunities for increasing profits and growth. Winning More Business in Financial Services is a step-by-step guide to thriving in an increasingly competitive business climate by optimizing existing relationships to meet people readers can't reach on their own and staging, framing, and following through on these referrals.