Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
- Karen Post
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Know about the book -
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference is written by Karen Post and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0071775285 (ISBN 10) and 9780071775281 (ISBN 13).
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
