The Product Managers Handbook, 3E
- Linda Gorchels
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Know about the book -
The Product Managers Handbook, 3E is written by Linda Gorchels and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 007177209X (ISBN 10) and 9780071772099 (ISBN 13).
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
