Marketing Your Services

Know about the book -

Marketing Your Services is written by Rick Crandall and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0071398716 (ISBN 10) and 9780071398718 (ISBN 13).

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.