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Loyalty.com is written by Frederick Newell and published by McGraw-Hill Companies. It's available with International Standard Book Number or ISBN identification 007138782X (ISBN 10) and 9780071387828 (ISBN 13).
Packed with case studies and real-world examples, "loyalty.com" reveals what the latest technology shifts mean to marketers in every field and outlines the fundamentals needed to build customer loyalty that will last.