The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

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The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk is written by William Bernstein and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0071362363 (ISBN 10) and 9780071362368 (ISBN 13).

“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.” --Robert Barker, BusinessWeek William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors: Learn the risk/reward characteristics of various investment types Understand and apply portfolio theory for an improved risk/reward ratio Sharpen their focus, and take control of their investment programs William Bernstein runs a website—www.efficientfrontier.com—known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.