The New Maximarketing
- Stan Rapp
- Thomas L. Collins
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Know about the book -
The New Maximarketing is written by Stan Rapp and published by McGraw-Hill Companies. It's available with International Standard Book Number or ISBN identification 0071342516 (ISBN 10) and 9780071342513 (ISBN 13).
This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.
