Introduction to Mass Communication
- Stanley J. Baran
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Know about the book -
Introduction to Mass Communication is written by Stanley J. Baran and published by . It's available with International Standard Book Number or ISBN identification 0071317155 (ISBN 10) and 9780071317153 (ISBN 13).
Part One: Laying the Groundwork 1. Mass Communication, Culture, and Media Literacy 2. The Evolving Mass Communication Process Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Supporting Industries 11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media.
