Introduction to Mass Communication

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Introduction to Mass Communication is written by Baran and published by . It's available with International Standard Book Number or ISBN identification 0071285059 (ISBN 10) and 9780071285056 (ISBN 13).

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much part of the mass communication process as are the media producers, technologies, and industries. Building of this tested emphasis, the updated fifth edition features updated statistics and examples throughout, including the ongoing Iraq War, the shootings at Virginia Tech, the introduction of the iBook, the use of Youtube in political campaigns, the launch of al-Jazeera English in the U.S., and much more1