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Fundamentals of Selling is written by Charles Futrell and published by McGraw-Hill. It's available with International Standard Book Number or ISBN identification 0071220801 (ISBN 10) and 9780071220804 (ISBN 13).
This text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business.