Basic Marketing
- Joseph P. Cannon
- William D. Perreault
- Edmund Jerome McCarthy
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Know about the book -
Basic Marketing is written by Joseph P. Cannon and published by . It's available with International Standard Book Number or ISBN identification 0071101101 (ISBN 10) and 9780071101103 (ISBN 13).
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
