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Telecommunications Management is written by Barry L. Sherman and published by McGraw-Hill Humanities, Social Sciences & World Languages. It's available with International Standard Book Number or ISBN identification 0070566984 (ISBN 10) and 9780070566989 (ISBN 13).
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.