Giants of Enterprise

Know about the book -

Giants of Enterprise is written by Richard S. Tedlow and published by Harper Collins. It's available with International Standard Book Number or ISBN identification 0061744204 (ISBN 10) and 9780061744204 (ISBN 13).

The history of seven of America's most successful businessmen of the twentieth century and the corporations they created. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: George Eastman and his invention of the Kodak camera; Thomas Watson of IBM; Henry Ford and his automobile; Charles Revson and his use of television advertising to drive massive sales for Revlon; Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; Andrew Carnegie and his steel empire; Sam Walton and his unprecedented retail machine, Wal-Mart. "A rough formula for titanhood can be deduced . . . from Tedlow's insightful group portrait." — The Atlantic Monthly