Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications(English, Hardcover, Shimp Terence A.)

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications(English, Hardcover, Shimp Terence A.) is written by Shimp Terence A. and published by Cengage Learning, Inc. It's available with International Standard Book Number or ISBN identification 0030352711 (ISBN 10) and 9780030352713 (ISBN 13).

The sixth edition of Terence Shimp’s market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet’s impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.