International Business
- Michael R. Czinkota
- Ilkka A. Ronkainen
- Michael H. Moffett
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Know about the book -
International Business is written by Michael R. Czinkota and published by Harcourt Brace College Publishers. It's available with International Standard Book Number or ISBN identification 0030128889 (ISBN 10) and 9780030128882 (ISBN 13).
Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.
