Global Business
- Michael R. Czinkota
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Know about the book -
Global Business is written by Michael R. Czinkota and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 0030006597 (ISBN 10) and 9780030006593 (ISBN 13).
This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years. This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.
