Jamming

Know about the book -

Jamming is written by John J. Kao and published by . It's available with International Standard Book Number or ISBN identification 0006386822 (ISBN 10) and 9780006386827 (ISBN 13).

This study argues that companies who understand how to manage creativity, organize for creative results and implement ideas will triumph in today's competetive environment. It shows managers how to stimulate creativity in their employees, free them of preconceptions and guide them towards a chosen goal. Using specific examples from a range of companies - including Coca-Cola, American Express and Sony - it demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit.