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Zeynep Arsel

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The Dark Side of Marketing Communications

The Dark Side of Marketing Communications

Tim Hill and Pierre McDonagh

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The Digital Evangelicals

The Digital Evangelicals

Travis Warren Cooper

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The Routledge Companion to Digital Consumption

The Routledge Companion to Digital Consumption

Rosa Llamas and Russell Belk

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Creating Value

Creating Value

Laura R. Oswald

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Consumer Behaviour

Consumer Behaviour

Michael R. Solomon, Søren Askegaard, Margaret K. Hogg and Gary Bamossy

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Assembling Consumption

Assembling Consumption

Robin Canniford and Domen Bajde

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Strong Brands, Strong Relationships

Strong Brands, Strong Relationships

Susan Fournier, Michael J Breazeale and Jill Avery

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The Routledge Handbook of Digital Consumption

The Routledge Handbook of Digital Consumption

Rosa Llamas and Russell Belk

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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Joseph A. Michelli

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