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Yigang Pan

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Handbook of Research on Asian Business

Handbook of Research on Asian Business

Henry Wai-Chung Yeung

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Marketing Issues in Transitional Economies

Marketing Issues in Transitional Economies

Rajeev Batra

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Marketing Aesthetics

Marketing Aesthetics

Alex Simonson and Bernd H. Schmitt

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Advances in Global Marketing

Advances in Global Marketing

Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Bilge Aykol

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