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Wim Biemans

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Selling: The New Norm

Selling: The New Norm

Drew Stevens

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Improving Sales and Marketing Collaboration

Improving Sales and Marketing Collaboration

Avinash Malshe and Wim Biemans

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Case Study Research

Case Study Research

Arch G. Woodside

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Handbook on Customer Centricity

Handbook on Customer Centricity

Robert W. Palmatier, Christine Moorman and Ju-Yeon Lee

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The Sales Momentum Mindset

The Sales Momentum Mindset

Gregory S. Chambers

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The Sales Innovation Paradox

The Sales Innovation Paradox

Howard Dover

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Direct Selling

Direct Selling

Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce and Robert A. Peterson

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Marketing

Marketing

Kenneth Le Meunier-FitzHugh

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Business to Business Marketing

Business to Business Marketing

Biemans and Wim G. Biemans

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How to be a Better Deal-Closer

How to be a Better Deal-Closer

Simon P. Haigh

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Product Development Planning for Health Care Products Regulated by the FDA

Product Development Planning for Health Care Products Regulated by the FDA

Elaine Whitmore

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