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Waldemar Pförtsch

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Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Uwe Seebacher

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German-Sino Business Networks

German-Sino Business Networks

Alexander Häntzschel

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Reengineering Corporate Communication

Reengineering Corporate Communication

Uwe Seebacher

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Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López, Luis F. Martinez and Philipp Brüggemann

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The Economy of Brands

The Economy of Brands

J. Lindemann

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Why People (Don’t) Buy

Why People (Don’t) Buy

Amitav Chakravarti and Manoj Thomas

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Going Abroad 2014

Going Abroad 2014

Waldemar Pfoertsch

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Ingredient Branding

Ingredient Branding

Philip Kotler and Waldemar Pfoertsch

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Einmal auf der Welt. Und dann so

Einmal auf der Welt. Und dann so

Arnold Stadler

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