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Vanitha Swaminathan

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Hyper-Digital Marketing

Hyper-Digital Marketing

Vanitha Swaminathan

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An Investor’s Perspective on Marketing Excellence

An Investor’s Perspective on Marketing Excellence

Dominik Kemsa

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Go Woke, Go Broke

Go Woke, Go Broke

Charles Gasparino

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The Things We Love

The Things We Love

Aaron Ahuvia

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The Routledge Handbook of Identity and Consumption

The Routledge Handbook of Identity and Consumption

Ayalla Ruvio and Russell Belk

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Advertising Research: The Internet, Consumer Behavior, and Strategy

Advertising Research: The Internet, Consumer Behavior, and Strategy

George Zinkan

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Strategic Market Management

Strategic Market Management

David A. Aaker and Christine Moorman

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Handbook of Relationship Marketing

Handbook of Relationship Marketing

Atul Parvatiyar and Jagdish N Sheth

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Consumer-Brand Relationships

Consumer-Brand Relationships

Susan Fournier, Michael Breazeale and Marc Fetscherin

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New Directions in Research on E-commerce

New Directions in Research on E-commerce

Charles William Steinfield

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Strategic Brand Management

Strategic Brand Management

Kevin Lane Keller and Vanitha Swaminathan

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