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V.H. Kirpalani

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Marketing Horizons: A 1980's Perspective

Marketing Horizons: A 1980's Perspective

Venkatakrishna V. Bellur, James W. Camerius and Brian G. Gnauck

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Global Perspectives in Marketing for the 21st Century

Global Perspectives in Marketing for the 21st Century

Ajay K. Manrai and H. Lee Meadow

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald and Beth Rogers

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Instructor's Manual for V. H. Kirpalani, R. H. Rotenberg, Cases and Readings in Marketing

Instructor's Manual for V. H. Kirpalani, R. H. Rotenberg, Cases and Readings in Marketing

Vishnu H. Kirpalani and Ronald H. Rotenberg

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Business Planning and Market Strategy

Business Planning and Market Strategy

E.K. Valentin

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Low-Cost Country Sourcing

Low-Cost Country Sourcing

Martin Lockström

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Handbook of Research in International Marketing

Handbook of Research in International Marketing

Subhash C. Jain and David A. Griffith

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